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Increasing Visitor Retention with a Modern Design

Davison Assembly of GodWebsite DesignLogo DesignContent Management SystemTraining

An old, outdated website does nothing for an organization’s image, and it’s even less productive when the site is so difficult to update that no one ever wants to do it.

Davison Assembly of God website pages
Client
Davison Assembly of God
Services
Website design, logo design, content management system, training
Industry
Church
Result
8,000 visitors in two months
The challenge

Improving the Overall User Experience.

That’s the problem Davison Assembly of God was struggling with when they called us. Their existing site was so outdated, and the content management system so difficult to use, that it was no longer working for their church.

The solution

Customizing the Connection.

After an in-depth consultation with the church’s staff, we developed a customized website solution that not only brought the church into the modern world of website design, but it provided their staff with an easy-to-use content management system. This means the church is able to post updates, events, and news without the headaches of their old CMS.

We also included step-by-step documentation for adding and editing events and provided a one-hour training session to church staff.

Editing a Davison Assembly of God page in the content management system
The brand

Crafting a New Image.

We also developed custom graphics for events and ministries, making the site pop with color and increasing the overall interest level of visitors. Included in the design was a brand new logo for the church, replacing the design last developed in the 1980’s.

Custom Connect graphic for Davison Assembly of God
Custom Outreach graphic for Davison Assembly of God
The results

Results Are In.

In the first two months since it launched, the site saw 8,000 visitors taking advantage of the new, improved design. And the church staff regularly updates information and events, making the new site a success for everyone involved.

8,000
Visitors in two months
Site statistics showing visitors after launch