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Your logo shouldtell your story.

A good logo does more than identify your business — it conveys who you are and what you do. Every logo we design is unique, and every process is tailored to the client it belongs to.

A collage of logos designed by JJ Roth Design

What makes a good logo

It has to work everywhere your name goes.

A logo that only looks good on your website isn’t finished. It needs to hold up embroidered on a polo, printed in one color on an invoice, shrunk down to a favicon, and stretched across a trade-show banner.

That’s why we design in vector from day one and deliver every format you’ll ever be asked for — so you never have to say “let me see if I have that.”

Four ways to tell a story.

Part of discovery is figuring out which kind of mark fits your business best. There’s no wrong answer — only the one that’s right for you.

01Mascot

A character your customers remember — friendly, distinctive, and able to show up everywhere you do.

02Monogram

Your initials, crafted into a single mark. A strong fit for long names and established firms.

03Lettermark

One letter doing the heavy lifting — compact, bold, and ready to be an app icon or a favicon.

04Wordmark

Your name, set so distinctively that the type itself becomes the logo. Think of the brands you know by their letters alone.

Our process

Discovery.Development.Delivery.

Three phases, each one built around your feedback. You’ll see real options early and shape the mark as it takes form.

  1. 01

    Discovery

    We learn about you and your business — your story, your audience, and your preferences. Mascot, monogram, lettermark, or wordmark? Bold color or quiet restraint? We figure it out together, with plenty of inspiration on the table.

  2. 02

    Development

    We design two to three distinct directions and walk you through the thinking behind each one. Your feedback drives the refinements — we keep working until the mark is uniquely, unmistakably you.

  3. 03

    Delivery

    Final revisions, a last review, and then your logo arrives ready for everything — full vector source files plus high-resolution JPG and PNG versions for print, web, and everywhere in between.

What you’ll receive.

Every logo project ends with a complete package — no missing formats, no “can you send that again,” no surprises at the print shop.

  • Vector source files
  • High-res JPG & PNG
  • Transparent backgrounds
  • Color & one-color versions
  • Your exact color codes
  • Usage guidance
Security Vitals brand pieces designed by JJ Roth Design

Brand work in the wild

The best test of a logo is a decade of use. Our longest-running brand is still going strong.

Read the Security Vitals story