Industry Scope provides marketing services for industrial clients around the world, and we’ve been working with them to develop custom website solutions for over 10 years.
They specialize in elevating brands and generating sales opportunities for clients who manufacture production equipment, tooling, and automation for OEM and TIER customers. Their own website had to show that expertise at a glance.
This wasn’t a refresh. The goal was a ground-up creative direction that felt custom and refined, and that could only belong to a company fluent in manufacturing.
The copy, written specifically for Industry Scope, would stay close to what they already had. That left the design to do the rest of the talking.
We took the visual language from the shop floor: a dark, layered background, fine technical linework, and a ruled scale running along the page. Each page is numbered like a sheet in a drawing set, from A-01 on the home page to C-01 on About Us.
The type stays thin and refined rather than loud, so the message reads with the same precision as the work their clients do. On About Us, a measured scale plots the team’s experience in the industry, from 1980 to today.
The processes Industry Scope understands and the industries it serves could have been one long list. Instead, they became an interactive index: select an industry, and the index focuses on the work that applies to it. It shows the depth of their knowledge without asking anyone to read through all of it.
The new site is live at industry-scope.com, and the work hasn’t stopped. We keep it current as the client roll grows, new testimonials come in, and the business changes.
We provide advertising, PR and marketing services for manufacturing clients around the world. Over a decade ago, we started outsourcing our web design to JJ Roth Design and haven’t once challenged that decision. JJ Roth has become a critical part of our team. Without hesitation, I would highly recommend you consider trusting your web design to JJ Roth!
