Chirigos Designs is a boutique interior design firm based in Wayzata, Minnesota, led by award-winning designer Bridget Chirigos and a small team of design professionals. They specialize in custom home builds and large-scale remodels — the kind of projects where every material, finish, and fixture is chosen with intention.
Their work has been featured in press, their portfolio includes some of the most stunning homes in the Twin Cities area, and their client list is built almost entirely on referrals. Chirigos needed a digital presence that reflected the quality of that work — and a way to offer a new, more accessible service to homeowners who weren’t ready for a full-service engagement.
Chirigos operates at two levels. Their White Glove Service is a full-service, concept-to-completion engagement for clients building custom homes or undertaking major renovations. It’s high-touch, high-investment, and deeply personal.
But they also saw an opportunity: homeowners who weren’t ready for a full-service commitment but still wanted access to professional design guidance. That idea became DesignBAR — a focused, bookable design consultation where clients come to the studio, bring their plans and questions, and walk out with clarity and confidence to manage the project themselves.
The challenge was building two distinct digital experiences — a portfolio-driven brand site and a fully functional booking platform — that felt like they came from the same studio, served different audiences, and each stood entirely on their own.
The primary Chirigos Designs website was built around one principle: the photography is the pitch. When your portfolio includes Grand Haven custom builds, Rochester Prairie remodels, and Medina auto condos, the design system needs to get out of the way and let the imagery do the selling.
We designed a clean, editorial layout with full-bleed project photography, individual portfolio pages with room for multiple galleries, and a team section that introduces each designer with warmth and personality. The navigation is minimal — Home, Services, Portfolio, Press, About, Contact — because with work this strong, the path from “I’m interested” to “I’m calling” is short.
The site includes a press page for media features, individual team member profiles, and a contact flow designed to feel like a personal invitation rather than a form submission.
DesignBAR wasn’t just a new page on the existing site — it was a new product with its own audience, its own brand voice, and its own conversion goal. Homeowners visiting the DesignBAR site aren’t browsing a portfolio. They’re deciding whether to book a paid design consultation. The experience needed to educate, build confidence, and close — all in one visit.
We built DesignBAR as a dedicated subdomain with its own visual identity within the Chirigos brand system. The site explains the three consultation tiers — Signature, Classic, and Virtual — with clear pricing, detailed descriptions of what each session includes, and a step-by-step walkthrough of the booking process so first-time visitors know exactly what to expect.
The booking system itself is powered by WooCommerce with a custom reservation flow. Clients select their package, choose their preferred date and time, and pay directly on the site — no back-and-forth emails, no phone tag. The system sends automatic confirmations and pre-appointment questionnaires so Bridget’s team can prepare for each session in advance.
A site for a high-end interior design firm can’t have rough edges. The typography, the spacing, the image loading, the transitions — everything has to feel as considered as the interiors Chirigos designs.
We built custom portfolio templates that let each project breathe with full-width photography, detailed project narratives, and gallery layouts that adapt to different photo orientations. The team profiles showcase each designer’s personality and expertise. And the DesignBAR FAQ section — with twelve questions answered in a clean, expandable format — was designed to handle the objections that would otherwise become phone calls.
Both sites are fully responsive, optimized for speed, and built on WordPress so the Chirigos team can update content, add new portfolio projects, and manage DesignBAR availability without needing to call us every time.
She made us feel comfortable, respected our budget, and made sure we were both truly happy with our decisions. I cannot wait for her to come by the new house to work her magic.
