Security Vitals helps defense contractors and manufacturing suppliers navigate the complex world of cybersecurity compliance — NIST 800-171, CMMC, risk assessments, and the kind of audit-ready programs that keep companies eligible for government contracts.
It’s serious, technical, high-stakes work. Their clients are trusting them with the security programs that protect sensitive defense data and, ultimately, the contracts their businesses depend on. That means every touchpoint has to communicate expertise, discipline, and trust — from the first business card to the final audit report.
When Security Vitals came to us, they didn’t have a logo yet. They had a name, a mission, and a decision to build their brand with a partner who could grow with them.
We built the Security Vitals identity from nothing. The logo — a distinctive mark of vertical bars suggesting data, analytics, and vital signs — became the anchor of the entire brand. We developed the complete visual system: color palette, typography, logo variations for social and print, and usage guidelines to keep everything consistent as the company grew.
The palette pairs a confident enterprise blue with clean grays and a deep navy — professional, technical, and trustworthy without feeling cold. The typography is built on Source Sans Pro across three weights, giving them a system flexible enough for everything from a business card to a technical white paper.
Over the years, we’ve designed a steady stream of print and marketing materials for Security Vitals — business cards, event flyers, trade show banners, infographics, info sheets, and multi-page guides. Each one had to translate dense, technical compliance concepts into something clear and visually compelling.
The 7-Step NIST 800-171 guide turned a complicated compliance roadmap into an approachable, branded document. The vulnerability management infographics made data breach statistics land. And every trade show they attended, they showed up with materials that looked like they belonged to a company you could trust with your security.
We built the first Security Vitals website years ago. As the company grew, their offering matured, and the CMMC compliance landscape shifted, we designed and built an entirely new site — a modern, credibility-first experience built to speak directly to defense contractors evaluating a compliance partner.
The current site leads with a clear, confident message and backs it with structured proof: service breakdowns, a Compliance-as-a-Service program overview, success stories, and custom-designed sections that make a highly technical offering feel approachable. We also built custom registration and contact forms for their events and consultations.
A ten-year partnership means you become the team a client calls for everything. Beyond the brand and the websites, we’ve built custom infographics, a pitch deck, trade show graphics, event registration systems, and co-branded materials for partner events with companies like Brightline IT and Plante Moran.
When Security Vitals had a new compliance concept to explain, a new event to promote, or a new service to launch, they didn’t have to brief a new agency on who they were. We already knew. That’s the compounding value of a real partnership — every project starts further ahead than the last.
JJ Roth Design is an amazing resource and has successfully helped us with several projects. They will do great things for you.
